Bharat's New Cos Cash In On Biz Boom
In the bustling streets of India's smaller towns, a new breed of entrepreneurs is emerging. These small-town founders are quietly building the country's next big Direct-to-Consumer (D2C) empires from their humble homes, garages, and backyards. As India's economy continues to boom, these unsung heroes are capitalizing on the country's growing demand for online shopping and e-commerce.
From the city of Indore in Madhya Pradesh to the coastal town of Kochi in Kerala, these small-town entrepreneurs are leveraging social media platforms and e-commerce websites to reach customers across the country. They are manufacturing everything from eco-friendly soaps and shampoos to artisanal chocolates and handicrafts, and selling them directly to consumers through online channels.
One such entrepreneur is 28-year-old Priya from Indore, who started her business, GreenEarth, from her garage three years ago. Priya's products, including handmade soaps and candles, are now sold online across 15 states in India. "We started with a small investment of Rs 50,000 and have since grown our business to Rs 5 million in annual sales," Priya said in an interview.
Another example is 32-year-old Rohan from Kochi, who founded his e-commerce platform, CraftyBox, two years ago. Rohan's platform connects artisans from across the country to customers, enabling them to sell their handmade products online. "We have seen a significant increase in sales since we went online, and we are now planning to expand our operations to other countries," Rohan said.
These small-town entrepreneurs are not only creating jobs and generating revenue but also contributing to India's growing e-commerce market. As the country continues to digitize, it will be interesting to see how these unsung heroes continue to shape the future of India's D2C industry.
